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Benefiting the Detroit Red Wings Foundation

EVENT OVERVIEW: The Detroit Red Wings Foundation invites you to join our mission in supporting the growth of hockey throughout metro Detroit at the 17th annual Toast of Hockeytown! Established as one of metro Detroit’s most unique 21+ events, Toast of Hockeytown provides guests with unparalleled access to Detroit Red Wings players, local culinary delights and craft beverages while raising more than $200,000 annually to benefit the Detroit Red Wings Foundation. This season, the Detroit Red Wings Foundation will bid farewell to Joe Louis Arena with its best Toast of Hockeytown event yet!
EVENT DATE: Wednesday, November 16, 2016
LOCATION: Joe Louis Arena – Ice Level
ATTIRE: Cocktail attire

MAIN EVENT – 6:00 - 9:00 PM

  • 5:00 p.m. – VIP Pre-Party Registration Opens
  • 5:15 - 6:00 p.m. – VIP Pre-Party
  • 5:45 p.m. – Main Event Registration Opens
  • 6:00 p.m. – Main Event Opens
    • Strolling Food & Beverage Stations
    • Silent Auction
    • Mystery Puck Draw
    • Tours of Detroit Red Wings Locker Room
    • Photo opportunities with official retired jersey banner
  • 6:15 p.m. – Event Welcome & Player Introductions
  • 6:15 - 7:45 p.m. – Detroit Red Wings Player Meet & Greet*
    • *VIP Pre-Party Participating Players depart at 7:00 p.m.
  • 7:45 p.m. – Live Auction Begins
  • 8:15 p.m. – Silent Auction Concludes
    • *Auction closing time subject to change
  • 8:30 p.m. – Mystery Puck Draw Grand Prize Winner Announced
  • 9:00 p.m. – Event Concludes
VIP PRE-PARTY INFO: Prior to the main event, a limited number of fans will have exclusive, early access to mingle with select Detroit Red Wings players, coaches and alumni in the International Bancard Olympia Club at Joe Louis Arena. Complimentary Hors D'oeuvres and drinks will be available. Attendees also receive a special parking pass for reserved VIP parking in the Riverfront Executive Lot and a limited-edition Farewell Season at The Joe gift. Note: VIP Pre-Party tickets also include access to the Main Event.
MAIN EVENT INFO: Toast of Hockeytown Main Event Features:
  • Meet & greet opportunities with the entire Detroit Red Wings roster (scheduled to appear, subject to change), as well as Red Wings alumni and hockey personnel
  • Local culinary delights representing metro Detroit area restaurants
  • More than 50 different wines from Michigan, Italy, Spain, France and California
  • Craft beer and cocktails from some of Michigan’s premier establishments
  • Opportunities to bid on one-of-a-kind silent and live auction items
  • Tours of the Detroit Red Wings Locker Room and photo opportunities with official retired jersey banner
  • Detroit Red Wings-branded gift
EVENT TICKETS: Tickets for the 17th Annual Toast of Hockeytown will be available at 10:00 a.m. on Friday, September 16, 2016.

VIP Pre-Party Tickets*: $400 per person
Main Event Tickets*: $250 per person
*Limited number of tickets available for both categories.
Please Note: VIP Pre-Party tickets also include access to the Main Event.

EVENT PARKING: Complimentary parking for Toast of Hockeytown attendees will be located in the Riverfront Parking Lot on Steve Yzerman Drive, next to the Joe Louis Arena. Reserved parking for VIP Pre-Party guests will also be located in the Riverfront Parking Lot with special VIP Parking pass. Click here to view the event parking map.
EVENT ENTRY: All guests should enter Joe Louis Arena via the West Entrance, which is across the street from the Riverfront Parking Lot. Guests should bring their event tickets upon entering the arena.
IMPORTANT INFO: Guests must be at least 21 years of age to attend. Please do not bring personal items for autographs – guests will be provided with an official Toast of Hockeytown autograph sheet.

For more information, email