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Each year, we bring our partners together for a summit to review industry hot topics, networking opportunities among current partners and, of course, unique experiences like meeting Red Wings goalie Jimmy Howard.

This year, the event will be held downtown at the Detroit Historical Museum as we focus on the topic of innovation. We will have several panel discussions, an in-depth business challenge breakout session and a few other surprises that we can't yet reveal.

“Educational opportunity to learn more about the Detroit Red Wings organization, but bigger than that. The Wings gave all of us an opportunity to grow in our field.”

“Great event to network with other partners invested in the Detroit Red Wings. We had a great ability to meet with professionals within the marketing and advertising function from different industries and share ideas.”

                 --2013 Partner Summit Attendees



9 a.m.           Registration and continental breakfast

9:30 a.m.      Program Begins

9:45 a.m.      State of Business: Tom Wilson, Olympia Entertainment President and CEO

10 a.m.         Keynote Address

10:30 a.m.    Panel: Innovation with Your Community

An overview of community initiatives that are important to each of our panelist’s businesses and how the Detroit Red Wings helped advance the support of those initiatives. The panel members will share their story of how they worked with our team to highlight causes special to them.

o    Tim Hortons – Charles Chapman, Regional Marketing Manager

o    Applebee’s – Barbara Pasciak, Marketing Manager

o    ITC Holdings – Julie Garavaglia, Sr. Community Affairs Representative

o   Detroit Red Wings – Christy Hammond, Community Relations Manager

11:15 a.m.    Panel: Innovation with the Mobile Consumer

An in-depth look at the "on-the-go consumer" and how they interact with media to connect with friends, family, teams and brands. In particular, we will examine how consumers consult their mobile device to stay connected.

o    Vibes Media – Jeremy Agulnek, Group Sales Director

o    Yinzcam – Priya Narasimhan CEO & Founder

o    Detroit Red Wings – Ayron Sequeira, Director of Integrated Media  

Noon            Lunch/Networking


1 p.m.           Breakout Session: Business Challenge

Each breakout session will focus on finding a solution to a business challenge that one of our partners faces today. The goal is to brainstorm ideas on how to help that company discover actionable solutions for their business and in turn, provide group members with inspiration to help with their applicable challenges as well. Groups have been assigned based upon the responses received from the summit registration page. 

2 p.m.           Awards:

Best Activation

Rookie of the Year

It’s More Than Hockey

Local Impact

Partner’s Choice

2:15 p.m.      Closing Remarks

2:30 p.m.      Event Concludes. Guests may enjoy museum until 3:30 p.m.